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Case Study

Bella Ballou

The client is a boutique retailer specializing in high-quality scarves, featuring a wide range of fabrics, patterns, and designs. Despite having a strong product lineup and a loyal customer base, the client’s sales were primarily through their brick-and-mortar store. Recognizing the potential of the digital marketplace, the client aimed to expand their business online but lacked the technical expertise and infrastructure to do so effectively.