How We Helped Americana Group’s KFC
Expand Their Digital Presence by Launching
7 Mobile Apps Across Global Markets
About KFC
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About KFC
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Meeting Americana’s Need for Higher Growth by Expanding KFC’s Digital Presence in the Middle East
It is not uncommon for a brand as big as KFC to partner with food delivery aggregators to reach a broader audience. However, the problem arises when almost 90% of the total orders start coming through aggregator apps, leading to massively increased costs for the business. The situation becomes even more worrisome when the business starts receiving bad reviews for its own platform due to poor user experience.
To resolve these issues and expand KFC’s digital presence in the Middle East, the Americana Group onboarded Appinventiv for KFC food delivery app development. The target was to develop and launch a total of 7 KFC mobile applications in a year.
The result of the KFC-Appinventiv partnership led to the creation of mobile applications that witnessed
How we helped Americana’s KFC reduce dependability on aggregator apps from 90% to less than 50%
Our Process
Conceptualization
Market understanding
Localization
Design
User flow
Designing
Development
KFC Android App
KFC iOS App
Deployment
Play Store publishing
App Store publishing
Our Project Challenges
Hiring the right team
Hiring the right people with just the right skills and experience in food e-commerce was essential to fulfill the nitty-gritty of the requirement and achieve desired results. Our team, with complete detailing, selected people that were not just experts in their respective fields but also highly professional and responsive to the client’s needs.
Reducing time to market
In order to handle competitive pressure, it was crucial to reduce the app’s time to market. To meet the need, we placed our team onsite to help bridge the gap in understanding the requirement and connect cross-functional teams to brainstorm the solution while keeping in mind the current legacy system and its limitations.
Offering high personalization
In order to make people order from the KFC food delivery application in place of aggregator apps, it was critical to double down on the customer experience. To achieve the same, we offered a high level of personalization in the app and made it easy for customers to view their order history and make payment through multiple gateway options.
Helping KFC Achieve Fantabulous Results through Continuous Development & Optimization
Some important optimizations we did during Americana's KFC app development include:
Multiple order modes
We added multiple ways for users to place orders both through the KFC food delivery app and in restaurants. For easy accessibility of the users, we brought the options of Delivery, Self-Pickup, Drive-Thru, Dine-In, and Carhop on the app home screen.
QR functionality for in-restaurant orders:
We worked on creating a contactless experience for the KFC diners. Our team worked on the facility of placing orders by scanning the QR code on their devices. This didn’t just expedite the order placing time but also lowered the waiting time to a massive extent.
Advanced analytics:
We added advanced analytics for the brand to view the KFC app’s performance. Based on graphs and digestible data, we made it easy for the admins to track the performance and the critical areas they had to work on.
Multiple order modes
We added multiple ways for users to place orders both through the KFC food delivery app and in restaurants. For easy accessibility of the users, we brought the options of Delivery, Self-Pickup, Drive-Thru, Dine-In, and Carhop on the app home screen.
QR functionality for in-restaurant orders:
We worked on creating a contactless experience for the KFC diners. Our team worked on the facility of placing orders by scanning the QR code on their devices. This didn’t just expedite the order placing time but also lowered the waiting time to a massive extent.
Advanced analytics:
We added advanced analytics for the brand to view the KFC app’s performance. Based on graphs and digestible data, we made it easy for the admins to track the performance and the critical areas they had to work on.
The proposed solution for KFC UAE and other locations was developed using new-age and open-source technologies such as:
The Results
4.5
Average Rating on the Play
and App Store
22% 
Conversion Rate
50%
Total Orders Coming
Through App
60%
Repeat Purchases Across
Channels
30,000+
Orders Fulfilled Through
App Per Day
100%
Revenue Upliftment During
Peak Holiday Seasons
Chicken All In One Box
ROLLER BOX
Fried Chicken bucket
Twister box
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